The BTR40 Poster for WhyHunger


THE OFFICIAL BORN TO RUN ANNIVERSARY POSTER
Celebrating 40 years of the classic album and of beneficiary WhyHunger
This year marks a major milestone for a couple things close to our hearts. It's now 40 years since the release of Springsteen's career-altering masterpiece, Born to Run. It's also the 40th anniversary of WhyHunger, which began in 1975 as World Hunger Year, founded by the late Harry Chapin and current ambassador Bill Ayres. Putting the two together — and working with with photographer Eric Meola and the Sony art department, with the blessing of Jon Landau Management— we're celebrating both birthdays at once with this stunning piece of art.

With WhyHunger being a a favorite charitable organization long supported by Springsteen, it's a perfect fit — and a perfect beneficiary. All net proceeds from the sale of the poster will benefit this non-profit 501(c)(3) organization and its work to combat the root causes of hunger, poverty and injustice, supporting grassroots solutions and promoting self-reliance.

Available exclusively through Backstreet Records, this 24" x 40" poster features 1975's iconic album cover with Springsteen and Clarence Clemons, bigger, clearer and sharper than you've ever seen it, in all its glory and then some: the full gatefold cover is reproduced here at 150% its usual size, at 18" x 36". Printed on heavyweight, semi-matte paper stock, with plenty of room for framing, it celebrates 40 years of not only one of the greatest albums, but greatest album covers of the rock era.

There are 1,975 copies for sale through Backstreets, to commemorate the year 1975, giving many fans the chance to own an affordable print of this quintessential image and help an excellent cause at the same time.

Click here for more details and to order yours now

THE AUTOGRAPHED BORN TO RUN 40th ANNIVERSARY POSTER
While there are 1,975 copies available of the BTR40 poster, here's something far rarer: a copy signed by Bruce Springsteen himself, with one of his trademark guitar illustrations to boot.

Bidding is on now for this special collector's item pictured above. To get in on the action, visit Charitybuzz, where an auction now underway will help generate even more funds for WhyHunger. This auction ends on Thursday, September 10.

The 24" x 40" poster, overseen by photographer Eric Meola and current Columbia art director Dave Bett, reproduces the classic album cover in crisp detail, upsized 150% — even at the age of 40, it's never looked so good! All net proceeds benefit WhyHunger and their efforts to fight hunger and poverty.

Click here for the signed poster auction


FACES OF BTR40
Quite a few talents came together to give us the iconic Born to Run album cover beyond the young musicians it captures in that classic pose. Above: the album's art director at Columbia, John Berg [left], with its photographer, Eric Meola [photograph by Joanna McCarthy]. As this poster became a reality, we put it in the hands of several friends associated with this album and this project, to get their take on the cover and its anniversary for an ongoing series. So far:

 


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The BTR40 Poster for WhyHunger

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OFFICIAL BORN TO RUN SHIRTS
Celebrate 40 years! All sizes in stock from Small to XXL

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